The Connective Marketing Group’s
Dealer Sell-Thru™ Program
Turn Your Idle Dealer Capacity into Predictable, High-Profit Sales
Most OEMs Don’t Control End-User Leads.
And That’s a Bigger Problem Than You Think.
Whether you actively generate consumer leads, pass along the occasional inquiry, or leave that entirely to your dealers, how those leads are generated, handled, nurtured, and closed can make or break your brand and sales growth.
No matter your model, one risk is universal: most consumer leads go cold - fast.
48% of sales reps never follow up at all.¹
40–50% of inbound leads are never touched.²
When leads are ignored or mishandled, it hurts your sales, your brand reputation, and your dealer confidence.
You're leaving significant opportunity on the table!
Our Three-Pillar Promise
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What We Do
In-depth mystery shopping that rates and ranks dealers on follow-up speed, product loyalty, and closing effectiveness.
What You Get
Pinpoint exactly where sales are lost, and who deserves your investment.
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What We Do
Customized email, SMS, and retargeted digital ads that educate every lead on your top five product advantages throughout their buying cycle -up to 40 touches per buyer, at <$0.10 each.
What You Get
Higher buyer engagement, stronger intent, and more conversions.
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What We Do
Real-time dashboards benchmark dealer-only vs. OEM-supported lead conversions, guiding strategic coaching, targeted support, or dealer replacement.
What You Get
Sustained improvement in conversions, higher average order values, and increased dealer loyalty.
Whether you’re starting from zero
or scaling an active program:
The Connective can help!
Zero Lead Gen? We can begin with activating web traffic or reactivating past contacts.
Leads Passively Sent to Dealers? We support your hand-offs with automated nurture that keeps your brand top-of-mind regardless of dealer efforts.
Active Lead Gen? We amplify your campaigns with always-on digital follow-up.
No Lead Gen Yet? We’ll build it for you. Cost-efficient, high-quality, and designed to drive action.
Real Results from Real Markets
Thriving in Downturns
We substantially grew annual revenue for a panelized home package manufacturer during the 2008–2010 housing crisis, applying Dealer Sell-Thru™ principles. These efforts earned top sales recognition within a team of 4 reps and 8 dealers.
Rapid Revenue:
A single direct-mail campaign generated $2.25 million in home sales in just six days. Separately, a rewritten email campaign resulted in $1 million in condo sales over one weekend.
Long-Term Buyer Engagement:
Automated nurture funnels increased show-home return visits by 22% - keeping buyers warm for nearly 300 days.
Unmatched Response Rates:
One unaddressed direct-mail piece delivered a 5% response rate (more than double the 2% industry benchmark) and drove over an hour of travel per respondent to attend an open house.
Dealer-OEM (RV Sector)
We helped OEMs move aged inventory and win back dealer attention:
Cleared 400+ days-on-lot inventory in under 30 days.
Sold 8 aged units at in 2 weeks -after sitting stagnant for over a year -prompting immediate re-orders.
Blew out 90+ used Class C rental returns in just 45 days.
Helped top dealers accelerate their sales cycle; spoon-fed slower dealers to eliminate excuses.
Captured conquest buyers actively shopping competitors - right on the dealers’ lots.
Outcomes You Can Bank On
30–60% higher conversion rates within the first 90 days.
None of your leads fall through the cracks. Every inquiry gets followed up, nurtured, and tracked.
Every lead is fully educated on why they should choose your products. No more missed messaging or inconsistent dealer presentations.
Increased dealer satisfaction by delivering pre-qualified, purchase-ready leads.
Your products now sell despite inconsistent dealer performance. We bridge the gap where dealers struggle.
Shorter buying cycles as well-informed prospects move faster to purchase.
Happier dealers who close more with less effort and fewer excuses! All within the first 90 days.
Reduced sales cycles as educated prospects become ready-to-buy customers faster.
Most OEMs Don’t Control End-User Leads.
And That’s a Bigger Problem Than You Think.
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Dream it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Build it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Grow it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
